The Psychology of Blue

Blue is one of the most popular colors used in fashion, and for good reason. It's a versatile color that can be worn in a variety of settings, from casual to formal, and it's also a color that's often associated with feelings of calm and serenity. But why do people love using blue in fashion? What is it about this color that makes it so appealing to us

"Blue is the coolest color. The color of the sky, the ocean, and the happiest bird." - Diane von Furstenberg

To understand the psychology of blue and its use in fashion, we need to first look at the color itself. Blue is a cool color, meaning it's on the "cold" side of the color spectrum. It's often associated with water and the sky, and as such, it's often seen as calming and serene. In fact, studies have shown that looking at the color blue can help reduce stress and lower blood pressure.

The use of blue in fashion can be traced back to ancient civilizations. The ancient Egyptians, for example, used a blue pigment called Egyptian blue to decorate pottery and jewelry. In ancient China, blue was often associated with the heavens and was used in clothing to signify high status. The ancient Greeks also used blue in their art and clothing, often pairing it with white or gold.

In medieval Europe, blue was a symbol of wealth and power. The dye used to create blue fabric was expensive and difficult to produce, so only the wealthy could afford it. Blue was often used in religious paintings and was associated with the Virgin Mary, who was often depicted wearing a blue robe.

As time went on, the use of blue in fashion became more widespread. In the 18th and 19th centuries, blue was a popular color for men's clothing, especially in the form of denim. In the 20th century, blue became a popular color for women's clothing as well, and it's still widely used today.

The psychology of blue and its use in fashion is a fascinating topic. From its ancient origins as a symbol of wealth and power to its modern-day versatility and calming effect, blue has remained a beloved color in the fashion industry. So the next time you're feeling stressed and need a bit of serenity in your life, slip into something blue and feel the calm wash over you. And who knows, maybe you'll even start a new trend in the process! After all, as the famous French painter Raoul Duffy once said, "Blue is the only color which maintains its own character in all its tones... it will always stay blue."